Wednesday, November 16, 2011

Gatherings Joins Lonny and Rue In The New World Of E

Quite some time ago there was a big commotion over the launch of the online mag, Rue as being the "new" competition for Lonny (which launched in October of '09). I love the idea of web based e-zines because I am an eco girl at heart (no trees hurt in the making of), and also they are so much more accessible... although shelter glossies are my major vice. And movie popcorn. Those two things top my weakness charts. Thoroughly evil, I know. Good thing there are not many good movies these days. But I digress... I tend to think of it as culling, as there were so many magazines on the shelves it was a little much at one point. In the period of one year, nearly every magazine I read just disappeared, leaving a huge gaping hole for those of us who eagerly anticipate a monthly dose of rugs, wallpaper samples and pretty vignettes of mirrors and seashells. (One of my male friends, while enduring my whining over coffee one day pointed out my "house porn" addiction. Since I can't have ten houses and unlimited funds to decorate said houses, I covet them through magazines, and it is an unhealthy addiction that literally covers bookshelves and piles around the sofa. Point taken.)

Rue Mag
 The news of last September's launch of Rue Magazine was good news for those of us who simply can't get enough of the eye candy provided by such compilations, and the endeavor, started by blogosphere diva Crystal Gentilello of Plush Palate and Anne Sage from one of my favourites, the City Sage has proven to be worth the wait. I think it would be fairly easy to garner attention during this period of mourning. It could be said that a team could make a half-hearted attempt at this and it would still fly... but these talented folk have seriously outdone themselves.

Gatherings eMagazine: interior by Annette Tatum
 Now, for the past few months I have been eagerly awaiting new issues of Gatherings. Strangely I haven't seen or heard much about it at all in media. I can't even remember how I happened upon it, always these voyages through cyberspace takes me on interesting paths and I can never seem to follow the breadcrumbs back. Either way, it is another feast for the aesthetically inclined eye that crosses the boundaries between interior design, gardens, food and pretty much anything... well, pretty. While the others sort of have that "mightier than the average home" feel of designers and stores trying to outdo each other on the "casually thrown together on an ample budget" scale, Gatherings is the type of read where you literally want to save it till you have a hot cuppa in hand and your scone perfectly prepared before you hit the browse button. It is warm and comforting and a bit more real... in kind of a dreamy sense. But real dreamy... you know what I mean?

Crochet Blossom Garland craft project
 Gatherings is only partly leaning toward my style. The creator, Heather Spriggs is an interior designer from Tennessee and we really obviously lead different lives and styles. Still, there is so much that appeals to the girl in me. It has that romantic vintage thing going on and  the photography is gorgeous. I am more inclined to drool over the recipes than to try making any of them. I really appreciate the look of most of the rooms, but it's not how I decorate my home. And yet, there is something very satisfying about how the publication is arranged and I adore the crafty look. I just think it is a really nice addition to the mix. I hope she expands a bit, as it is currently only a quarterly. I am excited though to see where the whole thing goes. Worth a look.

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